Zlatanera: "to dominate or be the best at something on or off the field” according to the Swedish Language Council
Zlatan´s life path is the ultimate “hero journey”. A mere human transcending the average, with history making sure he takes the spotlight and becomes impossible to ignore. You can vilify, hate or love, but you cannot erase his mark. A modern-era god.
Zlatan embodies sneakiness, drive, persistence blended with a natural gift to exceed human barriers. A lion: an animal as he portrays himself.
“Complex is the best word to describe Zlatan. On the one hand, he’s a strong, warrior type who knew he had to be very tough to survive. So he takes on fights all the time because he’s always had to. But another part of him is vulnerable. He’s a guy wounded by his upbringing, who uses all that to create strength for himself” in “I am Zlatan”
The verb Zlatanera, alludes to Zlatan´s personal and professional life stories, blending them into a mindset/verb. From his early days at Malmö FF to Ajax when he dribbled the Breda defence to score a wonder goal which led Juventus to sign him (battling with Trezeguet for a spot), then to Inter, Barcelona, Milan, PSG (becoming all-time goal scorer), Manchester United, LA Galaxy and currently back in Milan. A whole set of legendary clubs with Zlatan´s mark.
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